About Us
About Latitude Off-Road
Born From The Trail. Built In Brown City.
Latitude Off-Road started the way most good things do — with a passion that wouldn't quit and a garage full of parts.
We're rooted in Michigan's Thumb — with our service shop in Brown City
and serving customers statewide and nationwide online, from the heart of some of the best off-road country the Midwest has to offer. Rolling down Sanilac County two-tracks to Michigan ORV parks and the dunes, we ride and wheel the same trails our customers do. This isn't a desk job for us — it's a lifestyle we've been living for over 20 years.
Our founder came up through the powersports and automotive world the right way — hands on, turning wrenches, learning what works and what doesn't through real experience. Today that same hands-on approach drives everything we do at our Brown City service shop and online store.
We Ride What We Sell
Our shop runs a Can-Am Maverick X3 — and we love our Jeeps too. That matters because when you call us about a part, you're talking to someone who has actually been in the mud, on the rocks, and out on the trail. We know what holds up and what doesn't because we've lived it.
More Than An Online Store
Latitude Off-Road isn't just a website. We're a real service shop with real people who install the parts we sell. That means when you order from us you get something no big box online retailer can offer — the expertise and accountability of a shop that stands behind every product.
Have a question about fitment? Call us. Need something installed? Bring it in. Want to talk builds? We're here for that too.
Why Brown City?
Because this is home. We serve customers nationwide online but our roots are right here in the Thumb of Michigan. We know these roads, these trails, and these seasons. We build for Michigan riders and Jeep owners who need gear that works in the real world — not just looks good in photos.
What We Carry
We carefully select every brand and product we offer. From AEV suspension systems and Oracle lighting to Superwinch recovery gear and Turn Offroad bumpers — everything on our shelves is something we'd put on our own builds. We also carry OEM parts through our trusted supplier network so you can keep your Jeep or Can-Am running right alongside your upgrades.
Our Promise
We sell quality parts at fair prices, back them with real knowledge, and treat every customer like a neighbor — because a lot of you are.
Ready for Every Adventure — Latitude Off-Road
- 📞 Call Us: (248) 297-8818
- 📧 Email: social@latitudeoffroad,com
- 📍7070 Enterprise Dr Brown City, Michigan 48416
- 🔧 Service Shop Hours: M-F 8a-5p